Maximizing Exposure
In our wired world, news and information travels faster than ever so we understand the importance of maximizing exposure and creating innovative opportunities to leverage market share via the Internet and help boost fan interaction. That involvement and familiarity breeds loyalty for driver, team, and sponsor.

Creative Ventures
In addition to a catchy, well-executed web presence via official websites, RSMG staff is continually involved in creating new creative ventures. Some of our most popular features include content management, electronic newsletters for fans and sponsors, social networking updates through Twitter, Facebook and other social media promotions.

Fan Club
We have also taken the traditional, old school fan club concept and kicked it up a notch. Gone are the days of a trucker's cap, key chain, and license plate frame! Each fan club is customized to match the personality and vibe of the team/driver/brand it represents. Modern t-shirts, special merchandising offers, special e-newsletters and quarterly print news, tailgating items, opportunities for race tickets, unique race-used items, and honorary pit crew member promotions are some of the concepts we have brought to life.